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J.C. Penney Lesson No. 1: Know Your Customer
By Leslie Hand, research director, IDC Retail Insights
Ron Johnson's highly publicized short tenure at J.C. Penney, or JCP, as it was rebranded, will certainly make it into the textbooks and graduate theses on what to do and what not to do when undertaking a significant retail business transformation. The primary failure was not putting customer needs first in what promised to be an excellent long term strategy. Oops — forget the customer in an omni-channel customer strategy?
What a colossal mistake!
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RadioShack’s disappointing Q1 sales spell branding changes
FORT WORTH, Texas — RadioShack posted first quarter 2013 quarter sales of $849 million and a loss of $43 million, compared with $913 million last year and a loss of $8 million.
As a result of the company’s disappointing first quarter, it has ended its mobile phone partnership with Target. RadioShack said it had stopped operating its Target Mobile centers before the end of last month. The company had operated mobile phone kiosks inside Target stores.