News

GLENVIEW, Ill. — Crystal Light, a leading beverage mix brand, is launching an e-commerce platform, Shop.CrystalLight.com. 

"For years we have heard from some of our most loyal fans that they want easier access to the flavors they love, especially Crystal Light Pure," said Adam Butler, senior brand manager for Crystal Light. "This new e-commerce platform enables us to make a wide variety of unique flavors and varieties readily available to fans anywhere in the country."

ST. LOUIS — Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.

Washington, D.C. -- A report released Monday by the Commerce Dept. said that March consumer spending in the U.S. advanced more than forecast – rising 0.2% after a 0.7% increase in February.

Sesame Street has tapped Parham Santana, The Brand Extension Agency, to help it refresh its licensed consumer products packaging worldwide.

Parham Santana developed unified packaging designs that focus exclusively on the iconic Sesame Street characters. The branding agency said it recognized the instant, emotional connections to the characters that people across countries, cultures and channels have with them, and chose to emphasize them, eliminating what it described as the marketing clutter prevalent in existing packaging.

Austin, Texas -- Survey results by coupon site RetailMeNot revealed Monday that the vast majority of consumers believe that saving money is important.

According to the Shoppers Trend Report, conducted by The Omnibus Co. for RetailMeNot, 93% of consumers say they believe that saving money in their everyday lives is important. The survey also found that 61% are saving about the same or more money per month than they were five years ago.

Gander Mountain, the nation’s largest retail network of stores for hunting, fishing, camping and marine products and accessories, is turning to Manhattan Associates to help it enable its omni-channel strategy.

Gander will use Manhattan Associates' enterprise order management and store inventory and fulfillment solutions to create a seamless experience for its customers across all channels by giving them a single view of inventory and letting them control how and when they take delivery of Gander merchandise.

New York -- A Monday report by Bloomberg said that ex-Aeropostale executive Christopher Finazzo – convicted last week on 14 counts of  fraud against the retailer – has been order to forfeit more than $25 million.

Jurors unanimously found that Finazzo must turn over $25.79 million in cash, interest in four Calverton, N.Y., properties and as much as $300,000 from a trading account, according to the Bloomberg report, which cited a statement by Robert Nardoza, spokesman for Brooklyn U.S. Attorney Loretta Lynch.
 

BENTON HARBOR, Mich. — Global appliance leader Whirlpool Corporation has launched a line of smart appliances with 6th Sense Live technology. 

The company’s flagship Whirlpool brand is making smart home management a reality in the Chicagoland area with the release of a suite of smart appliances along with a free mysmartappliances app, which is already available in the iTunes app store.