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AutoZone teams with APT on strategic initiatives
Washington, D.C. -- Applied Predictive Technologies said Monday that AutoZone has extended its relationship with APT to license APT’s Test & Learn Management System on a long-term basis.
AutoZone will continue implementing the Test & Learn Management System to assess strategic marketing, capital expenditure, merchandising, labor, and store operations initiatives.
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RadioShack woos younger consumers with Beats By Dr. Dre
FORT WORTH, Texas — RadioShack is teaming up with Beats By Dr. Dre, the popular brand of headphones and HD sound systems, on a new advertising campaign featuring recording artist Robin Thicke's hit single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.
The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.