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Macy’s program looks a lot like another retailer’s
Here’s a good idea for retailers looking to bring a sense of newness and a treasure hunt atmosphere to stores. Sign exclusive agreements with known and emerging designers or upscale brands during limited duration merchandising events as a means to achieve differentiation. Sound familiar?
Target pursued this concept more than a decade ago with general merchandise and earlier this year observed the 5th anniversary of the Go International designer program with a collection of products from past designers.