News

Norwalk, Conn. — Pepperidge Farm is looking to drive sales of its Puff Pastry product by bringing in culinary expert and Top Chef judge Gail Simmons. Simmons developed a collection of exclusive recipes that feature the company’s Puff Pastry as a key ingredient. 

In addition to being a judge of Bravo’s Emmy-winning show, Simmons is also the special projects director at Food & Wine magazine. 

Seattle – Six-in-10 U.S. homeowners plan to make a home improvement or addition this summer, according to the Zillow Digs Summer Home Improvement Trend and Spending Survey. Zillow cites tight housing inventory and the fact that more than 25% of homeowners in the U.S. owe more on their mortgage than their property is worth as driving factors in the popularity of home-improvement projects.

Lipton Iced Tea recruited singer and actress Katharine McPhee to host the Lipton Summer Tastes Party, which celebrated the summer solstice with an illuminated installation that will provide 24-hours of light to New Yorkers. 

The luminous orb, aptly named the Lipton Sun, was created in partnership with the Pratt Institute. 

By Shelley E. Kohan, [email protected]

Retail’s four walls are the most valuable marketing assets out there today. The brick-and-mortar stores that know how to optimize their physical locations for maximum productivity will be the ones who come out on top this year. Here are the top five trends that will distinguish the leaders from the laggards, and will define retail’s future for years to come:

1. The in-store experience

New York - On Tuesday, June 25, Chain Store Age will host a Webinar on how fashion apparel retailer Express uses targeted training to keep its store associates on brand. Adam Zaller, director of learning and development for Express, will discuss how the chain deployed a cloud-based learning management system in its 600plus stores.

A new brand identity now adorns the GSI Commerce business eBay acquired two years ago for $2.4 billion.

CINCINNATI — Aero Fulfillment Services, a national provider of e-commerce fulfillment solutions, is bringing back Jamie Hudgens, this time as product manager for Aero’s new freight management service, SmartShip.

Hudgens was most recently a regional director for the East Coast at Sunburst Analysis, advising clients on cost reduction. He was director of business development for Aero from 2005-2009. In his new role, Hudgens will build out the service to include inbound, outbound, LTL, container, rail and small parcel freight services. 

Quebec, Canada -- Canadian home-improvement chain Rona Inc. said Thursday it has reached an agreement to sell off its plumbing, heating, ventilation and air conditioning business to Emco Corp. in a deal worth about $207 million.

The division sells plumbing, heating, ventilation and air conditioning systems to commercial and industrial construction customers. The move is expected to add additional financial stability to the company, which is in the midst of a three-year turnaround plan.