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Getting Aggressive with Traffic Counting
Tapping into the data to increase conversion — and sales
The quickest, surest and most cost-effective way to increase store sales is to improve each store's conversion rate.
It's estimated that more than 50% of North American specialty retailers have installed traffic monitoring/counting systems in some or all of their stores. But many retailers have failed to take advantage of the fact that the data these increasingly sophisticated devices generate can help them improve performance and capitalize on sales.
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Clicks & Bricks
Marks & Spencer's new store merges online and physical shopping
Technology is revolutionizing the way consumers shop, both in stores and online. Here is how one retailer is working to bridge both worlds.
British retailer Marks & Spencer is taking a giant leap forward in its goal to becoming a multichannel leader and merging the worlds of physical and online shopping with the opening of its new concept store in Amsterdam.
