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Food Lion selects advertising agency of record
SALISBURY, N.C. — Food Lion announced that it has selected Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand.
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7-Eleven implements mobile solution from On The Spot Systems
Boston -- On The Spot Systems, a mobile systems provider, announced that 7-Eleven is using its Survey on the Spot mobile survey platform to capture feedback from managers in the field. 7-Eleven recognized the critical importance of gaining timely and accurate market-level data in order to make better business decisions and began using the mobile survey system in March, according to On The Spot Systems.