News

Staples has promoted John Buchta to VP, treasurer and tax. Buchta adds the role of treasurer to his current responsibilities as VP, tax, and will continue to report to Christine Komola, EVP and CFO.

“John has been an outstanding leader at Staples and brings more than 25 years of industry experience to his new role,” Komola said.

Buchta joined Staples in 2011. Prior to Staples, he was a partner at Ernst & Young. He succeeds Lisa Scopa, who has been promoted to the position of VP, high growth markets.

Rogers, Ark. -- Walmart and Redman & Associates, a manufacturer of ride-on toys, announced that Redman will open a new manufacturing and distribution facility in Rogers, Ark., that will six-volt battery-powered ride-on toys featuring characters from popular Disney and Marvel franchises.

San Francisco – Twitter has officially filed for an IPO with Securities and Exchange Commission (SEC). The social network reported a net loss of $79.4 million, down 38% from the previous year, on revenue of $316.9 million in 2012, a 198% increase from 2011.

In addition, Twitter said in the filing it has 215 million members who send 500 million tweets per day.

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.

American Eagle – ‘Rock Your Walk’

The 2014 International CES will feature a new exhibit area called “FashionWare,” focused on the latest innovation in wearable technology, event organizers announced.

Scheduled for January 7-10 in Las Vegas, the CES show, the timing is right for the FashionWare concept because the worlds of apparel, accessories and technology are becoming integrated, so much so in fact that event organizers are planning a wearable technology fashion show.

New York -- Instagram is adding advertising to its application. The popular photo-sharing app, which was acquired by Facebook last year, informed users about the change on its blog.   

Atif Rafiq was named to the newly created position of chief digital officer at McDonald’s after previously serving as general manager of Kindle Direct Publishing at Amazon.

In his new role, Rafiq will lead McDonald's global digital strategy focusing on future growth in e-commerce, modernizing the restaurant experience and engaging with consumers across the digital landscape. Rafiq will report to chief brand officer Steve Easterbrook.

New York -- Shoppers in the United States are most likely to combine online and in-person sources when buying consumer electronics (70%), toys (66%), apparel (58%), and home appliances (57%), according to a new study by Gfk. At the low end of the omnichannel spectrum in the United States are cleaning products (14%), OTC medications (15%), and food and beverages (15%).

The study shows that, across 12 categories, 37% of U.S. shoppers – and 29% globally – are turning to both online and in-store shopping when making purchases.