News

U.S. retailers increasingly tapping into global markets via online efforts

Demand for American brands around the globe is getting bigger every day. There are currently more than 2 billion prospective global customers, and about 25% of the traffic from U.S. retail sites comes from international shoppers, according to industry experts, with Canada, Australia, the United Kingdom, Russia and Hong Kong currently the top international markets for U.S. retailers.

New York – Verizon is preparing for the fourth quarter beta release of Verizon Cloud, its new cloud Infrastructure as a Service (IaaS) platform and cloud-based object storage service. With this service, Verizon hopes to combine the agility and economic benefit of a generic public cloud with the reliability and scale of an enterprise-level service, along with a high degree of control of performance.

Hudson’s Bay measures incremental ROI of printed offers

Despite the digitization of most customer-facing communication, printed flyers are still an important promotional vehicle for many retailers. By analyzing terabytes of offer-, store- and item-level sales data for products promoted in its weekly flyers, Hudson’s Bay Company (HBC) is determining the true incremental return on printed promotions and optimizing the efficiency and effectiveness of its flyer-based marketing efforts for its Hudson’s Bay stores.

Borrowers have more flexiblity, but also face more complex marketplace

For mid-size retail companies — those with anywhere from $10 million to $1 billion in revenue — the combination of today’s steady growth and affordable capital is rare indeed. There is also ample liquidity as traditional middle-market lenders are being joined by institutional investors with deep pockets and a strong desire to participate in these loans. What’s more, new products are available that give borrowers more flexibility. In short, it’s a near ideal environment for midsize company borrowers.

Sam’s Club maintains its emphasis on health care this month with a traffic-generating promotion tied in with breast cancer awareness.

In honor of Breast Cancer Awareness month, Sam's Club is offering free women's health screenings to members and non-members on Saturday, October 12 from 11a.m. to 3p.m. at its 576 clubs which contain a pharmacy.

Walmart was an early proponent of compact fluorescent light bulbs and now, thanks to a collaboration with GE, it plans to introduce low cost LED light bulbs under its Great Value store brand.

Local cues and digital influences on the rise

Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.

“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.

Home furnishings retailer West Elm is opening a retail store in Birmingham, Ala., Thursday, Oct. 10 — it’s first ever location in the state.

The nearly 8,000-sq.ft. store located in the Summit Birmingham shopping center will feature the brand’s mix of furniture, home décor, gifts and artist collaborations. The store will also feature an assortment of local handcrafted products sourced through Etsy.com, including one-of-a-kind furniture, lighting, leather goods and wall art.