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Driving Sales and Customer Engagement with Mobile Payment Programs
By Doug Brown
With the use of smartphones and other mobile devices continuing to grow, more and more merchants are looking for a way to capitalize on a communication device that many people never put down. And, as the leaders in this area are finding, mobile loyalty and payment incentive programs possess many benefits for chain stores.
Tie mobile and incentives together
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J.C. Penney cites improving sales in September; sees ample year-end liquidity
Plano, Texas -- J.C. Penney Co. on Tuesday said that it was making “solid progress” in its turnaround as it reported a smaller decline in same-store sales for September, compared to August. The company also said it expects that it will have ample liquidity at year end.
While Penney’s September same-store sales fell 4% over the same month last year, they showed an improvement of 580 basis points compared with August.