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Survey: Holiday shoppers support decisions with smartphones
Chicago -- Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.
Topping the list is looking up product information in order to trigger purchase decisions (53%) followed by finding specific store information such as location and hours (48%). Other key findings include:
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Dr. Pepper Snapple Group expands partnership with Bai Brands
Dr. Pepper Snapple Group plans to distribute a growing line of all-natural, antioxidant-infused beverages.
Bai Brands, which makes the Bai 5 line, said the two companies have been working together for the last two years in select markets around the country and will now expand their partnership in most major markets.
