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Neiman Marcus, Walnut Creek, Calif.
Neiman Marcus took full advantage of its Northern California locale in the design of its store in Walnut Creek, Calif. The interior finishes and materials draw from the rich colors of the surrounding landscape, and the space takes advantage of the famed California sunshine. The two-level store—the 42nd Neiman Marcus store to date—offers a fresh take on modern luxury shopping in a smaller format for the upscale retailer, featuring 85.870 sq. ft. of selling space.
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Gartner: Measuring ROI critical to social CRM initiatives
New York -- Although the adoption of social media by sales, marketing and customer service departments continues to grow rapidly, by the end of 2012, only 50% of Fortune 1000 companies will receive a worthwhile return on investment from their social customer relationship management (CRM) initiatives, according to Garner.