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Calgon gets a makeover
Calgon is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.
"We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon," said Madeline Blaize, director of marketing of Parfums de Coeur. "It is important to us to offer the consumer the latest trends in beauty care while staying true to the authenticity of the 60-year-old brand."