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General Mills unveils limited-time, in-box promotion
General Mills Big G cereals now include four collectible comic books featuring DC Comics' Justice League characters, on shelves now through April 2014.
Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios at Target.
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Bringing it all Back Home
Hanover Direct aligns back-end systems for seamless front-end experience
The days of independent silos, of when the Web, phone, catalog and store could be operated separately each with its own unique customer experiences and fulfillment processes, are behind us. Today’s “always connected” consumers demand a seamless experience from the retailers they shop, regardless of channel. And that seamless experience requires extensive alignment of systems on the back end as well as the front end.

