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Four Pillars of Interactive Marketing
By Gian Genovesi, Briteskies
When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible. Increasing the points your team scores, similarly to the traffic your site obtains, is a factor of success, but in no way the end-all-be-all in e-commerce success. After all, of the top 10 scoring offenses in NFL history, only one has won the Super Bowl.
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Belk issues open call to local kids for fashion show
Belk is gearing up for its bi-annual Kidfest in-store event Saturday, March 29, from noon–3 p.m. at all locations.
It's an innovative way for the Charlotte, N.C.-based department store, which operates 299 locations in 16 Southern states, generate customer traffic, not to mention buzz among shoppers as moms talk about their kids being in the show.
