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Kantar Media reports double digit increases across retailer coupons in 2013
Minneapolis -- The distribution of digital coupons on retailers’ websites exploded in 2013, increasing 39.5% over the previous year, according to data released by Marx, a Kantar Media company. The growth of digital coupons was followed by a 25.6% increase in retailer participation in freestanding insert (FSI) coupon promotion pages, and a 12.6% increase in total retailer feature ad pages distributed.
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Power centers’ role in the omnichannel model
As the retail industry begins to offer shoppers the omnichannel experience they demand, brick-and-mortar stores have never been more important.
This is especially true as it relates to power centers, broadly defined as open-air shopping centers that feature multiple national anchors such as discount department stores, off-price stores, warehouse clubs and other retailers that tend to offer a wide selection in a particular merchandise category at value prices.
