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Survey: Parents to increase back-to-school spend, use physical stores
New York - A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater spending power. According the Accenture Back-to-School Shopping Survey, which polled 500 U.S. parents of children entering kindergarten through college, nearly all (89%) plan to do most of their back-to-school shopping in a physical store, though many will still use online to browse and search, or "webrooming."
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Wendy’s extends use of APT testing software
Dublin, Ohio - The Wendy’s Company has extended its partnership and will continue licensing APT’s Test & Learn software for another three years. Wendy’s will use the software to test strategic initiatives in menu changes, remodels, marketing, pricing, and operations across its system of more than 6,500 company and franchise-operated restaurants.