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Survey: One-in-three shoppers want to see items in person
Princeton, N.J. – Almost one-in-three (31%) of U.S. consumers say wanting to see/feel items in person would make them shop at a physical store instead of online. According to a survey of more than 1,000 U.S. consumers conducted by digital agency Ripen E-commerce, almost as many (29.9%) wanting to buy an item immediately would spur them to make an in-person purchase.
Other responses include:
• 16.9% believe it protects their privacy
• 14.4% shop in-store to save on shipping costs