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AT&T Store Design Gets a Customer-Focused Reboot
It’s not what you see as much as what you don’t see that defines AT&T’s new store concept.
Noticeably missing from the prototype, which debuted in La Grange, Ill., are traditional counters, checkout registers and printed signage. Instead, the 3,200-sq.-ft. store offers an inviting, modern and interactive environment that is focused on the customer experience.

