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Lowe’s extends omnichannel to Mexico


Lowe’s may operate only eight stores in Mexico but that’s enough for the company to get a jump on executing an omnichannel strategy.

Lowe’s is working with an omnichannel e-commerce services provider called Speed Commerce at its stores in Mexico to launch a highly customized e-commerce solution. As a result, consumers in the Monterrey, Nuevo Leon area of Mexico will be able to shop 5,000 Lowe's Mexico items online and pick up their purchase in the store or have it shipped to their home. The site will continue to expand items and geographical presence in the near future, according to the company. The e-commerce platform includes an omnichannel order management system which allows Lowe's to ship to stores, ship from stores and pick-up in stores, as well as to ship from fulfillment centers or by drop shipping.

"E-commerce expansion is a key element in Lowe's international growth strategy," said Doug Robinson, Lowe's head of international operations and development. "As we continue to grow internationally, country-specific sites like the one developed by Speed Commerce for our operations in Mexico help us continue to provide locally relevant experiences for consumers."

Speed Commerce CEO Richard Willis said, “by leveraging the depth and strength of our Oracle Commerce implementation team, we have developed a flexible, scalable platform that can grow with Lowe's as its international presence expands, while continuing to deliver a unique and seamless online shopping experience for its customers."

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