News

Chicago –- True Value Company has selected 360pi to provide competitive pricing intelligence spanning 50,000 branded and unbranded products over hundreds of regional zones. This improved visibility into the competitive landscape will help True Value keep and increase its competitive edge within local markets and drive conversions and revenue.  

The legendary Beatle Ringo Starr will be bringing his talents and style to SKECHERS where he’s agreed to appear in the footwear company’s global marketing campaign for SKECHERS Relaxed Fit footwear.  The new multimedia campaign featuring Ringo will begin in Spring 2015.   World’s most famous drummer will be a face and voice of the campaign which will kick off with a new television spot that adopts the humorous as a signature of the Relaxed Fit footwear commercials.   

Matthews, N.C. -- Family Dollar Stores Inc. has set Oct. 30., 2014 as the date for stockholders to vote on a proposed merger agreement with Dollar Tree Inc. Family Dollar has not yet set the time or location of the vote.  

Veteran Home Deport operations executive Marc Powers has been elevated to the role of EVP of U.S. stores as part of an ongoing leadership transformation.

Few people know Home Depot from the ground up the way Powers does. He began his career with the company in 1986 as an hourly employee and over the course of the past 28 years served as store manager, district manager and regional vice president. He most recently served as SVP of operations for the company’s nearly 2,000 U.S. stores.

Leading retail display manufacturer Menasha and in-store beacon technology provider Shelfbucks have joined forces to create “Smart Displays” that put powerful new shopper marketing capabilities in the hands of retailers and brands.

Austin, Texas -- Whole Food Market on Monday launched its first national brand campaign, a multichannel advertising initiative. The effort is spearheaded by seasoned marketing veteran Jeannine D’Addario, Whole Foods’ new global VP of communications.   

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.