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PetSmart drives traffic to stores with Halloween costume contest
PetSmart is leveraging a Halloween costume contest to drive traffic to stores. The specialty retailer is holding the contest Saturday, Oct. 19 at stores nationwide, as well as locations in Canada and Puerto Rico.
As added incentive for pet parents to take their costumed furry friends to stores to participate, PetSmart is offering the first 50 pets in costume at each store between 9 and 11 a.m. on Saturday, Oct. 19 free treats from Dentastix and Temptations, plus a coupon for $1 off a Bret Michaels Pets Rock toy purchase.
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Niquea D., New York City
Schurman Retail Group, owners of Papyrus North America, unveiled its newest concept, Niquea D., on the Upper East Side of Manhattan. The store features women’s jewelry and accessories, clothing, scents, home décor, and paper and gift products.
With a mix of antique furniture, one-of-a-kind chandeliers, and hand-painted rich blue damask walls, the 900-sq.-ft. space has the feel and look of a Parisian boutique. A second Manhattan location is scheduled to open later this fall, downtown on Hudson Street