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Virtual Piggy becomes Demandware LINK tech partner

10/11/2013

Virtual Piggy has become a Demandware LINK Technology Partner. Through the LINK Technology Partner Program, Virtual Piggy has developed a pre-built integration between Virtual Piggy and Demandware Commerce, making it possible for Demandware clients to implement its safe youth commerce solution in a fraction of the time normally required.



“Virtual Piggy’s COPPA-compliant payments solution offers a unique and effective way for retailers to reach consumers under 18,” said Tom Griffin, SVP of corporate development for Demandware. “We are pleased to welcome Virtual Piggy to our growing community of LINK Technology Partners.”



Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries set up by parents. The technology serves as a family wallet that is available online or via mobile and is always 100% free to use.



The Demandware LINK Technology Partner Program provides Demandware clients with a set of pre-built integrations to commerce technologies and applications that, according to Demandware, can unlock revenue-generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third-party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.



“This certification from Demandware will make our payment option easily accessible and integrated by the merchants under their umbrella,” said Virtual Piggy founder and CEO Dr. Jo Webber. “As we continue to expand globally, this is another step forward in making our technology convenient for merchants to add to their ecommerce environment.”



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