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Guest Commentary: Update on Price Advertising Litigation
By Lindsay Carlson, Adam Biegel and Kimyatta McClary, Alston & Bird LLP Over the past 18 months, there has been a significant increase in litigation and enforcement activity concerning comparative price advertising in the retail industry. Companies can face substantial reputational and cost consequences if targeted, and should consider examining their price advertising models and prepare to defend these models. -
LEDs Offer Enhanced Color Tuning
Retailers are well aware that good lighting is critical to visually rendering and calling attention to merchandise, including the role of color rendering. Light is made up of colors. For us to see an object as blue, that color must be present in the object and the light itself.
Most electric white-light sources don’t produce light with a balanced color spectrum, however. They’re manufactured with varying relative intensities of colors. This choice provides control of color appearance of the light source and how objects in the space appear.
