News

Mass and e-retailers battle to be top holiday shopping destination
DENVER — An estimated 28% of shoppers plan to do most of their shopping at mass retailers versus 26% who will opt to shop online retailers this holiday season, according to an ongoing shopper behaviour study conducted by The Integer Group and M/A/R/C Research.

Holiday shoppers plan to cash in on a range of offers and value-add services this holiday season. Free shipping continues to be the most popular offer for holiday shoppers, with 58% of shoppers reporting they expect to take advantage of it this holiday season.
Word of mouth drives 13% of consumer sales
Hollywood, Calif. - Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales, according to a new study from the Word of Mouth Marketing Association (WOMMA).

Survey – Anticipated holiday toy spend consistent with 2013

New York, N.Y. - Just more than half of all Americans (51%) plan to purchase toys as gifts in the upcoming holiday season, nearly consistent with the prior year's intent (50%). Not surprisingly, according to a new Harris Poll of 2,205 U.S, adults, parents of a child under the age of 18 are twice as likely to purchase toys as those without children younger than the age of 18 (82% compared 41%, respectively).
Home Depot Q3 profits rise, full breach costs not yet tallied

Atlanta – The Home Depot Inc. showed solid performance in the third quarter of fiscal 2014 despite reporting a major data breach in September, but still has not fully accounted for all the costs related to the breach. Home Depot reported net earnings of $1.5 billion, topping Wall Street projections and a 7% increase from $1.4 billion the same quarter in fiscal 2013.
PacSun adds marketing muscle to regain glory

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers.
Macy’s launches app with image search capability

LONDON — Macy's continues to innovate its omnichannel experience with the launch of a new iOS app that incorporates image recognition and visual search software. The tool allows consumers to search through thousands of inventory items by simply using a picture snapped from their iPhone to find similar products available at Macys.com.

The photo search app was designed in the Macy's Idea Labs facility in San Francisco, and the software for the image recognition was developed and supplied by Cortexica, a leader mobile image recognition. 
Wal-Mart fires India manager in bribery probe

New Delhi, India – The India unit of Wal-Mart Stores Inc. has reportedly fired a mid-level manager as part of a probe into alleged bribery violations. According to the Economic Times, Wal-Mart gave the manager a termination notice last week, two years after the company suspended its former India CEO and legal team due to possible violations of U.S. anti-bribery laws.
Rivet Works aims to turn brands into social hubs

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.
comScore: Holiday online spending to rise 16% to $61 billion

RESTON, Va. — Total online retail spending for the November–December period will reach $61.0 billion, a 16% gain versus year ago, according to comScore’s 2014 holiday forecast. Spending using desktop computers for that period is expected to reach $53.2 billion, up 14% year-over-year, which is 4 percentage points higher than last season’s 10-percent growth rate.

Mobile commerce is predicted to account for $7.9 billion of retail spending, representing 13% of total digital commerce and growing at an annual rate of 25% vs. last season.
Mobiquity launches beacon partnership with Mobile Roadie

Garden City, N.Y. - Mobiquity Technologies Inc., which operates an indoor shopping-mall based beacon network with Simon Malls, is launching a partnership with mobile app/marketing platform provider Mobile Roadie. By integrating the Mobiquity Networks SDK with the Mobile Roadie platform, Mobile Roadie clients will have the ability to add beacon campaigns to their existing mobile marketing applications, and will be able to leverage Mobiquity Networks' public beacon network.