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Survey highlights role of mobile in in-store shopping
New York -- Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience, according to a study by global digital and technology agency DigitasLBi.
In the study, "Connected Commerce: A Snapshot of the Modern Shopper,” 71% of Americans say that using a mobile phone while shopping inside a store could affect their buying decisions.
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Mattress Firm completes acquisition of Sleep Experts
Houston -- Mattress Firm Holding Corp. announced it has completed its acquisition of the outstanding partnership interests in Sleep Experts Partners.
With the acquisition, Mattress Firm expects to operate an additional 55 stores in the Dallas and Austin markets, two of Mattress Firm’s core markets.
Mattress Firm operates 1,400 stores across 33 states.