-
Report: Fake Bieber CDs ‘droplifted’ into stores
Los Angeles – An electronic musician reportedly planted 5,000 copies of his own CD inside fake copies of the Justin Bieber “Believe” CD in retailers including Best Buy, Target and Wal-Mart on April 1. According to the Associated Press, the musician, Paz Dylan, said he saw the stunt as more of a performance art piece than an April Fools’ Day prank.
-
Shopmium launches U.S. brand discovery app
Paris -- Shopmium, the new brand discovery app, has officially launched in the U.S. on both iOS and Android platforms. Shopmium’s model enables advertisers to promote products through a targeted media approach that delivers mobile brand experiences and discount offers to users.
Long was a well-known industry veteran having led Longs Drug Stores for more than 20 years. His retirement from the Walnut Creek, Calif.-based pharmacy retailer as CEO in 2000 marked the first time that a member of the founding family was not heading the company.