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Study: Retail top mobile advertising vertical
Baltimore - Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment. According to the Millennial Media Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, retail saw 49% year-over-year growth on the Millennial Media platform in 2014.
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Gun sales a drag for Sportsman's Warehouse
Weaker-than-expected demand for guns led to a decrease in same store sales for Sportsman’s Warehouse in the fourth quarter.
The Midvale, Utah-based company’s same store sales declined 5.3% for the quarter ended Jan. 31. Hunting and shooting make up roughly half of Sportsman's Warehouse's sales.
The retailer had net income of $3.2 million, or 8 cents per share, compared to $7.4 million, or 22 cents per share, in the year-ago quarter. Income from operations dropped to $14.1 million in the latest quarter, versus $16.4 million in the year-ago quarter.

