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Pinterest takes Promoted Pins to next level
Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.
“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback,” said product manager Julie Black, adding, “so that Pinterest continues to be a great experience for everyone.”
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J.C. Penney tops views in first quarter; same-store sales up 6.2%
Dallas -- J.C. Penney topped expectations for the first quarter, reporting a 6.2% increase in same-store sales that easily topped views. Revenue for the quarter, which ended May 3, rose to $2.80 billion, above the $2.71 billion analysts expected, up from $2.64 billion in the year-ago period.
It was the second consecutive month of same-store sales gains for Penney, and the retailer said sales improved sequentially each month within the quarter.
Penney lost $352 million for the quarter, not as much as analysts expected.