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Bridging the Divide
Personalization, localization, interaction, “limited edition” retail and store experience. These are the top priorities — to varying degrees — for retailers as they look to bridge the divide between online and offline retail in the physical space. Here’s a look at how it plays out in three new stores:
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Oakley's Eyewear Revolution
Oakley, a wholly owned subsidiary of Luxottica Group, the world’s largest eyewear company, is looking to take its performance-driven, namesake brand to the next level. On the heels of its first global marketing initiative, the company has opened a state-of-the-art flagship on Fifth Avenue in Manhattan.

