News

Study: Marketers face issues with visibility, data, optimization
New York - Lack of a single customer view, an inability to deal with large amounts of data and lack of time for optimization are among the challenges that cause the biggest headaches for modern marketers. According to new research published by Econsultancy in partnership with SmartFocus, among the pain points marketers face are the challenges of making customer data actionable, bottlenecks caused by IT and web development teams and lack of time for campaign testing and optimization.

The report identifies the following key challenges:
Ahold/Delhaize deal done to create 6,500 unit grocer
The combination of Royal Ahold and Delhaize Groupe creates a new super-regional chain along the Eastern Seaboard that will serve 50 million customers weekly and generate annual sales of more than $60 billion.

The merger announcement was highly anticipated following months of speculation followed by confirmation of talks between the companies. Now that the merger agreement has been reached, Ahold and Delhaize said they expect the deal to close by mid-2016.

Whole Foods Market overcharging customers?

New York -- An investigation of Whole Foods Market stores in New York City has found systemic overcharging of its customers for prepackaged food.

The city's Department of Consumer Affairs (DCA) said some Whole Foods stores routinely overstated the weights of its pre-packaged products – including meats, dairy and baked goods – resulting in customers being overcharged. DCA tested packages of 80 different types of pre-packaged products and found all of the products had packages with mislabeled weights.
NRF calls passage of TPA a ‘landmark step’

Washington, D.C. -- The National Retail Federation praised the Senate’s passage on Wednesday of Trade Promotion Authority
Survey: Most retail returns are preventable

Much of the retail industry’s annual costs in returns can be prevented, according to a new survey.
Deliv acquires Chicago delivery start-up

Menlo Park, Calif. - Same-day delivery company Deliv has acquired WeDeliver, a Chicago-based delivery service that powers same-day delivery for local retailers. Launched in early 2013, WeDeliver provides same-day delivery services for more than 200 retailers in the Chicago area
NYC: Whole Foods rotten in the Big Apple

An investigation of Whole Foods Market stores in New York City has found systemic overcharging of its customers for prepackaged food, according to government officials.
Study: Disney, Ralph Lauren most patriotic retailers

New York – Disney and Ralph Lauren, vertical brands with a strong retail presence, are the highest-ranked retailers in a new Brand Keys survey of what brands U.S. consumers consider the most patriotic. To determine the rankings, Brand Keys drilled down into consumer response to 230 brands to see which were most associated with the value of patriotism.

Following is a list of the retailers who made the list of top 50 most patriotic brands, with their emotional engagement strength for patriotism:

No. 3: Disney (96%)
Glenfiddich creates virtual distillery experience

Dufftown, Scotland - Providing customers with their own unique experience with the brand is of the upmost importance to Scotch whisky provider Glenfiddich. The company is using interactive technology to let customers located in Thailand virtually tour the Glenfiddich Distillery located in Dufftown, Scotland.
Study: Mobile Father’s Day traffic jumps

Armonk, N.Y. – When consumers look for Father’s Day gifts, they increasingly are doing so on the go. According to new IBM Digital Analytics Benchmark data, mobile accounted for more than 48% of all online Father’s Day traffic in 2015.

This figure was just shy of desktop, which claimed 51.7%, a far slimmer gap than 2014. For sales however, desktop remains supreme, accounting for 74.3% of sales (compared to 25.7% for mobile) and driving average order values of $115.12, compared to mobile devices at $93.14.