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Kroger bolsters position in nutrition and wellness products space
Just a month and a half after Kroger announced plans to acquire e-commerce retailer Vitacost.com, the company completed the merger. According to Kroger, Vitacost.com's position in the nutrition and wellness products space, including its proprietary brands, complements its natural foods business and Simple Truth Organic and Simple Truth corporate brand offering.
Kroger purchased all outstanding shares of common stock of Vitacost.com for $8 per share in cash. The tender offer expired at 5 p.m., EDT, on August 15.
