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Aussie apparel brand Cotton On is as much about fun-fashion as it is about fast-fashion. The Geelong, Victoria-based brand operates more stores in the United States (124) than Zara and Uniqlo combined, and is an international behemoth with more than 1,300 stores operating globally under 10 different banners, including the 522-unit Cotton On, Cotton Body, Cotton On Kids, FREE by Cotton On and Rubi Shoes.

Growth has been fast and strategic, but peppered with humor, optimism and the occasional dose of controversy.

Broadening responsibilities at a business brings with it an exponential increase in worries. And retail is no exception.

As the traditional CFO role expands beyond accounting and compliance to a more strategic role and partner to the CEO, the capabilities that future CFOs will need to bring to the table are also evolving.

With the retail CFO’s role evolving so quickly in the last few years, what changes will the future bring? Look for CFOs to be hired from outside the company, oversee more divisions and spend significant time overseas in an increasingly global retail world.

The finance function, of course, will continue to be critical, especially for public companies.

Also the CFO role may encroach further on operations, particularly in an era of consolidation — store closures necessitated by mergers likely will fall under the domain of the CFO.

Defining the scope of a CFO’s oversight is challenging because it’s still evolving. Besides the overarching responsibility of overseeing and reporting finances, the role now often includes strategic planning, technology and investor relations.

New areas of reporting, including corporate social responsibility and environmental performance, are also being added.

Strategist, adviser, communicator, futurist: Retail chief financial officers have seen their role broaden so much in recent years that, in some cases, they have become virtual partners with the CEO. Once responsible primarily for financial stewardship, the CFO is embracing a growing number of additional roles encompassing strategic planning, technology and perhaps even a bit of crystal ball gazing.

It may only be October, but here’s a prediction: It’s going to be a high-tech holiday, and I’m not talking about the gift-giving part of it. (Although in a refrain I think will play out in countless homes over the next couple of months, my 20-year-old godson has told his family the ONLY thing he wants for Christmas is a new Apple phone.)

But the big story this year is likely to be retailers’ increased use of emerging technologies that bring the digital and brick-and-mortar worlds together.

Albany, N.Y. – The global Big Data market, worth $6.3 billion in 2012, is expected to reach a value of $48.3 billion in 2018. According to a new study from Transparency Market Research, a year-on-year compound annual growth rate (CAGR) of 40.5% during the period 2012-2018 will produce that figure.

Milford, Conn. – Subway Restaurants is partnering with Diet Coke in a new omnichannel promotion with a grand prize of meeting pop singer Taylor Swift in person. The #MeetTaylor contest, which runs Oct. 1 – Nov. 15, includes restaurant, social, online, TV and radio promotions.

Limited-edition Diet Coke cups will feature Swift’s likeness and also will carry specially-marked codes for a chance to win, daily in October, a meet and greet opportunity with Taylor Swift on her 2015 concert tour.