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Tech Guest Viewpoint - Social Media Use Grows for Merchandise Planning
By Ken Morris, Boston Retail Partners
What a difference a year makes! We have seen a dramatic increase in the use of social media by merchandisers over the past year, as retailers look for innovative ways to enhance their merchandising decisions to deliver the products consumers want across a seamless shopping experience.
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Kantar Retail: Black Friday diluted as promotional activity timeline expands
Boston - A new study shows just how diluted Black Friday has become to holiday shoppers: Twenty-eight percent of shoppers shopped in stores Nov. 22/Nov. 23 and 34% of shoppers chose to shop in stores the weekend after Black Friday (Nov. 29/Nov. 30), while 25% shopped on Black Friday, according to Kantar Retail.
In other results, 65% of shoppers surveyed chose not to shop because of crowds while 42% stayed out of stores to avoid traffic.

