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Every day, it seems there is news of another large retailer opening a tech innovation center, launching a new engagement channel or otherwise making its mark as an IT innovator. But while the big guys get all the attention, a lot of smaller retailers are also doing some very interesting and innovative things with technology. Read on for three recent examples of small retailers launching large initiatives in technology innovation.

Poler Outdoor Stuff activates Instagram indoors

Imagine you are the general counsel at a retailer involved in sensitive M&A discussions. You receive an email from one of the deal’s outside advisers. He says he needs some information about your company the kind you’ve passed on before. You send it along, and later find that you were victimized in a sophisticated cyber attack aimed at stealing sensitive information.

Holiday is going to have a new look this year, as retailers take a different approach to the shopping season. As a result of consumers’ overwhelming focus on price, online shopping and free shipping incentives, retailers have been forced to rethink their strategies. As part of our ongoing series of retail industry surveys, HRC Advisory recently spoke with over a dozen top U.S. retailers to gauge what’s to come for the 2015 holiday season.

A familiar name factors heavily into the online holiday shopping plans of consumers.

The evolution of physical stores took center stage at Chain Store Age's X/SPECS, held at the Scottsdale Resort at McCormick Ranch, in Scottsdale, Arizona. Formerly called Executive SPECS, the event was rebranded this year to reflect how technology is transforming the customer experience and the in-store environment.

It’s almost time to stop using the term omnichannel retail.

Modern customers have told retailers that they expect consistency across channels during their shopping journeys. That caused some disruption several years ago, but the market responded.

Retailers that haven’t grasped the concept of omnichannel and implemented it successfully are generally out of business or losing serious market share to slicker competition. The term omnichannel has more or less become superfluous: It is now implied in the simple term retail.

Some parts of the country are still waiting for economic recovery, but the Northeast is already enjoying a return to financial prosperity.

The Northeastern U.S. offers a consumer base that is better educated and wealthier than that of many other areas. As a result, vacancies in Northeast centers tend to be low, giving landlords leverage in determining rents and tenant mixes.

Retailers who develop their e-commerce environments for mobile phone users appear to be on the right track.

According to the new Q3 Shopping Index from e-commerce platform provider Demandware Inc., tablets now account for only 11% of digital commerce traffic, down 22% from its peak of near 15% in the first quarter of 2014.
Meanwhile, mobile phones account for 41% of digital commerce traffic. Desktops still lead with 48% of traffic, but the only platform showing traffic growth is mobile phone.