News

ShopperTrak: In-store sales decline need to be viewed in context
In-store sales declines over Black Friday weekend had many analysts buzzing about the future of brick and mortar. But an expert in store traffic cautioned that the declines should be taken with a grain of salt.

“It’s important to view the decrease in context,” said Bill Martin, founder, ShopperTrak.

Martin noted that where are several contributing factors, including fewer available store hours on Thanksgiving Day and a later Hanukah that is anticipated to push sales into December.
Connecting with Customers Through the Power of Scent
Delivering an excellent in-store experience to customers is no easy task for retailers. In addition to ensuring your employees are offering exceptional customer service, you need to consider how shoppers will perceive every aspect of your store environment, including lighting, music, floor plans and merchandise display. But in determining how to create an optimum in-store environment, don’t forget one of the most important factors that can positively influence the customer experience—scent.

Kohl’s has a heck of a week

With all the attention focused on generally strong online holiday sales during “Cyber Week” (Nov. 23-29), it may be instructive to look at the experience of one major retailer.

Kohl’s has released an infographic summarizing what so far is a successful digital holiday shopping season. Among the facts and figures Kohl’s has released about the performance of Kohls.com during Cyber Week:
Cyber Monday spending hits all-time high

Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.
Weis Markets has a new partner to boost efficiency

InnerWorkings on Tuesday entered an exclusive partnership to enhance the marketing supply chain of Weis Markets.
Tractor Supply slashes energy costs 40% at new DC

Tractor Supply Company is seeing green at its new distribution center.

The company’s new DC ,in Casa Grande, Arizona, has achieved LEED (Leadership in Energy and Environmental Design) Silver certification from the U.S. Green Building Council. It is the second LEED Silver certification awarded to a Tractor Supply Company facility within the last year.
Report: What retailer dominated social media on Cyber Monday?

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.
Report: FTC ready to block Staples, Office Depot deal

The Federal Trade Commission is poised to block Staples Inc.’s proposed take-over of rival Office Depot, according to the New York Post.

The newspaper reported that federal regulators are "leaning against the deal and are preparing to block it."

According to the report, the FTC is mostly concerned that a merger between the two office supply retailers will result in a single nationwide giant to serve big corporate and government clients.

The FTC has until Dec. 8 to decide whether to sue to halt the deal after extending its review.
Five Emerging Trends for Supermarket Retailers to Leverage in 2016

As we begin 2016, supermarket retailers continue to adapt to changing consumer demands, industry issues and regulations affecting their businesses. Some grocers are expanding their footprints, others are narrowing to specialty formats, and some seem to be doing both. All are facing increased competition and high expectations around freshness, convenience and transparency.
Retail merchandising execs tapping into mobile holiday marketing

The number of retail chief marketing officers (CMOs) using mobile in their holiday marketing keeps growing.

According to the new BDO Retail Compass Survey of CMOs, 65% of 100 retail CMOs surveyed will tap into mobile, up from 49% in 2014 and the third straight year of growth. And of those using mobile, 34% will focus most heavily on delivering mobile coupons. Respondents plan to focus 12% of their marketing efforts on mobile technology.