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OMG! PBTeen debuts nail art-inspired collection
PBteen is hoping a new omnichannel collaboration with a popular teen app may appeal to a wide swath of its target market.
The retailer is teaming up with a Disney star on a new furnishings collection inspired by a trendy new app called Make Me Nails. The app was created by the star of Disney's "A Dog with a Blog," G. Hannelius. Make Me Nails is a fully-customizable nail wrap iPhone app and e-commerce platform that allows consumers to create individual nail wrap art for each finger, for the ultimate custom manicure.

