Muji, New York City

The minimalist Japanese lifestyle brand Muji has opened its largest U.S. location yet, a two-level, 12,000-sq.-ft. flagship on Fifth Avenue in Manhattan. It’s the company’s fifth location in the Big Apple.



The store, designated as Muji’s U.S. flagship, includes such extras as an embroidering station where customers can have their items customized, choosing from more than 100 designs, and an Aroma Lab, where shoppers can create custom scents choosing from some 48 essential oils.



The new Muji boasts several lines of product, including kids’ wear, that previously were not available at Muji’s U.S. locations, and New York-themed items.



The overall selection spans a wide array of lifestyle categories, including Japanese and English books, house plants, furniture, apparel, luggage, kitchen essentials, and snack foods — all adhering to Muji’s “no-brand, quality goods” philosophy.