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Accenture: Mobile retail not advancing quickly enough
Retailers are failing to meet consumer demand for increased convenience while shopping with mobile devices.
According to new research from Accenture, the number of consumers shopping with mobile devices, grew 10% in the past year, from 36% of consumers in 2014 to 40% in 2015.
Not surprisingly, the number of shoppers who want more retail services via mobile devices, particularly real-time in-store promotions, also grew to 47%, up from 40% in 2014. However, only 7% of retailers said they currently have the ability to send real-time promotions.
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Giant makes big on-demand delivery move
Landover, Maryland-based Giant Food is joining the trend of retailers making online deliveries to places beyond consumer homes.
The Peapod by Giant online delivery service is now allowing Washington, D.C.-area shoppers to place their orders online and pick them up at one of three Washington Metropolitan Area Transit Authority (WMATA) stations: Fort Totten, Glenmont and Vienna. Peapod is an online grocer that shares its Ahold parent company with Giant and will execute deliveries for the service.

