-
Study: Brand loyalty not in fashion for Millennials
New York - Millennials are not loyal to fashion brands. In fact, a new study from LIM College shows that 45% of those surveyed say nothing can be done to retain them.
The study, “Shopping Trends among 18-25-Year-Olds,” surveyed 275 LIM College students from March 2-9, 2015. Respondents were asked to evaluate the applicability of statements regarding why they may have abandoned what had been their brand of choice in 2013. The top responses were:
1. Availability of desirable new alternatives (64%).
-
L Brands, Cato shine in March
New York -- Specialty retailer L Brands continued its winning ways in March, reporting a 9% increase in same-store sales, higher than expectations. Total sales increased 10% to $981.2 million, from $923.7 million in the year ago period.
The Cato Corp. also turned in a winning performance, with a 12% surge in March same-store sales. For the nine weeks ended April 4, sales totaled $197.5 million, up 5% from $188.98 million a year earlier.

