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Why retailers need to measure customer happiness
When retailers' customers aren’t happy, how do they really know? Many key metrics, such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT), are born from accumulated survey results and don’t capture true happiness. Surveys focus on whether a customer is satisfied, which is very different from happieness. These are two very different things. So, the question becomes: Are companies really primed to measure customer happiness, or are they settling for a rationalized alternative created by linguistic gymnastics in a survey?
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Cramer’s 18 retail stocks to buy now
CNBC host and investment advisor Jim Cramer breaks down the impact of cheap oil and the labor outlook with a view toward which retailers are best positioned to win.
A recent feature on the Thestreet.com featured 18 of Cramer’s top picks in the retail world, including many familiar names which have already enjoyed a nice run and are trading at or near their 52 week high.
