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Under Armour a big winner in A.R.E. Design Awards


Under Armour’s two-story flagship in Chicago took home top honors in the A.R.E.’s annual Design Awards, which were presented Wednesday in Las Vegas.

Designed by Big Red Rooster, a JLL company, Under Armour won the Store of the Year award and also took top honors in the specialty store category (over 25,000 sq. ft.). The 30,000-sq.-ft. store features the sporting goods giant’s “Brand House” format, and blends merchandise and technology with accents of localization.

The space offers customers an immersive brand experience that begins in the two-level rotunda that boasts a 65-ft.-high ceiling. Dynamic videos and graphics envelop customers with a high-energy vibe. A giant bust wearing an Under Armour shirt and a 30-ft. in diameter LED ring provide large-scale imagery.

In other awards, Lego won Visual Presentation of the Year for its display in Hamley’s toy store in Moscow. Featuring 1.9 million Lego bricks, the display celebrates key figures in Russian and global history and culture.

The Store Fixture of the Year was awarded to Giorgio Borruso Design for its “Shapeshifter Pixel Wall” in ShopWithMe, Chicago. Like the store itself, the wall seamlessly integrates technology, merchandise display, and brand building.

A record 75 awards were presented in the A.R.E competition.

Click here for a complete list of the awards.

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