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Online delivery is a retail technology niche undergoing active evolution. Consumers are expecting a wider range of goods available in a shorter period of time than ever before. Here are three ways providers are responding:

Eliminate the Middleman

Edison, N.J. -- X Team International announced that partner, Welco Realty has completed a 65,000 sq. ft. lease on behalf of Hartz Mountain Industries for the first northeast location of Topgolf, which will join Edison Towne Square in Edison, New Jersey.

Topgolf will be a stand-alone venue as part of a larger retail development for Edison Towne Square, which is situated on the site of the former Ford Motor plant located one mile south of the intersection of the NJ Turnpike and I-287. The venue is slated to open between fall 2016 and winter 2017.

Starbucks is one of the first brands to leverage a new music and entertainment media platform from PlayNetwork.

To further increase both customer and employee engagement, Starbucks can now enable partners (employees) to select in-store playlists and provide a uniquely curated listening experience for customers. The chain is using the platform in more than 7,500 U.S. stores.

Macy’s CEO and other top executives are feeling the pain of the chain’s disappointment financial performance in 2015.
   
The board decided to award no bonuses after the chain fell short of its sales, cash flow and earnings goals, Macy’s said in a regulatory filing, according to Bloomberg.

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The plus-size market is being reenergized by a new demographic.

Teenage females in the United States are changing when it comes to the types of clothing sizes they are purchasing, according to the 2015 Women’s Special Sizes Study from The NPD Group.

Hy-Vee has partnered with the Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons in cities across the Midwest. The partnership will help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.

Hy-Vee is collaborating with the foundation to bring youth triathlons to several of the communities it serves. In summer 2016, races will be held in Des Moines, Minneapolis, Chanhassen, Omaha, the Quad Cities and Kansas City.

Starbucks has set up shop at Universal Boulevard, a new main street-styled retail destination at Universal Studios Hollywood, in Universal City, California.

The new, 5,000-sq.-ft. store is inspired by the history of Hollywood’s movies and culture.

“We wanted to provide a sense of entertainment,” said Starbucks designer Erich Mele.