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NetSuite acquires Bronto Software
San Mateo, Calif. – Cloud-based software provider NetSuite Inc. has completed the acquisition of Bronto Software Inc., a cloud-based commerce marketing company. The acquisition brings together cloud-based omnichannel commerce and marketing automation solutions.
Bronto Software provides the commerce marketing automation platform used by more than 1,400 brands, including Armani Exchange, Timex and Trek Bikes.
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Brave The Beacon: Five Things Retailers Must Tell Customers
If you’ve been following any recent mobile developments, you know that beacons aren’t just the next big thing – they’re here, right now. Ever since Apple introduced their iBeacon technology, the buzz has been getting louder, and in the last few months, more and more brands and businesses have been experimenting with them.
