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Grandin Road, Macy’s, New York
Grandin Road has made the leap to brick-and-mortar with a spooky in-shop at Macy’s Manhattan flagship.
The brand’s 1,400-sq.-ft. Halloween pop-up is elaborately designed to offer a bewitching immersive experience, complete with digital signage animated with spiders, a costumed witch and scary animatronic products (also available for purchase.) An on-site photo booth allows customers to create a fun memento of their visit.
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Innovative concept changes things up at Santa Monica Place
Out with the old, in with the new at Macerich’s Santa Monica Place, in Santa Monica, California. WithMe, an interactive brick-and-mortar shopping experience that features limited runs of traditional and pure-play retail brands, has opened three new fashion pop-ups in its flagship space at the mall.

