News

Menlo Park, Calif. – As eBay celebrates its 20th anniversary, a new competitor in the online trading market is emerging.

According to the Wall Street Journal, Facebook is making it easier for consumers to use its Groups feature to buy, sell and/or trade goods.

Facebook began allowing users to create “for sale” groups late in 2014. However, the social media giant is no longer requiring creators of for sale groups to obtain its official approval before launching them.

Philadelphia – Marketers are largely not conscious of the full potential social images (such as Instagram posts) hold for their email marketing efforts.

According to new research from Curalate and Movable Ink, while 76% of marketer emails include social media buttons, only 14% include social images.

Armonk, N.Y. – Consumers are mobilizing for back-to-school shopping in a very literal way.

Mobile sales were up nearly 42% in August, reaching 25.3% of all online sales, according to IBM Digital Analytics Benchmark data.

During this time, consumers also used their mobile devices to browse deals, with traffic accounting for 49.4% of all online traffic, up more than 19% compared to the same period year.

Back in September 2013, I wrote a TechBytes column about how millennials aren’t that different from prior young generations in their interests and needs. I have since realized there are a few unique millennial social trends which reflect specific generational consumer attributes. Using leading-edge technology, retailers can effectively meet the generational needs of this increasingly important customer demographic.

Rock is Dead

As many of us grasp at the last moments of summer, those in the retail industry have one eye on the end of the year -- the time between November and December. It makes sense: holiday shoppers spent over $616 billion dollars just last year between Black Friday and Christmas. And while the ample time and resources spent on these two annual marketing priorities is certainly deserved, it is easy to put all of our eggs in this basket, accidentally neglecting the major retailing opportunity just around the corner -- the first quarter.

San Jose, Calif. -- The back-to-school season traditionally gives retailers a much-needed boost, bringing traffic into stores in August. How did things turn out this year?

Not so great it turns out, according to RetailNext Inc., which provides retail analytics for brick-and-mortar stores. The firm’s, monthly Retail Performance Pulse revealed a 7.3% year-over-year decrease in sales on a 9.9% decline in traffic at physical stores for the retail month of August (Aug. 2 through Aug. 29 on the retail 4-5-4 calendar).

New York -- A new report suggest that the Federal Trade Commission is unlikely to approve the merger between Staples and Office Depot.

The report, by 24/7 Wall St., cites on a market-share argument that the proposed combination imperils competition.

To read the story, click here.
 

New York -- Disney unleashed its considerable marketing prowess on Friday and retailers were hoping the company’s “force” would translate into big sales.

On Friday, the entertainment giant formally debuted hundreds of toys and other products related to its upcoming — and hugely anticipated — film, "Star Wars: The Force Awakens.”  

San Francisco -- Gap Inc.’s sales slump continued in August across all its brands with one notable exception. The retailer said that it wasn’t helped by a late Labor Day, with the holiday falling in September this year, as opposed to August last year.

Gap's global same-store sales fell 8%, compared to a 6% decrease for the year prior, while Banana Republic had a 11% drop compared to 6% last year. Old Navy continued its winning streak, with a same-store sales rose 6% on top of a 2% increase for the prior year.

Livonia, Mich. -- It’s Labor Day, time to start thinking about Halloween.

In anticipation of one it calls of the largest retail holidays in the U.S., costume superstore, Halloween City, is creating thousands of temporary jobs to staff the hundreds of Halloween City stores now opening across the country.

The retailer is recruiting up to 10,000 new employees to fill temporary management and store associate positions nationwide.