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Survey: No online option means no customers
Retailers who do not offer an option for online or mobile shopping may find their customers opting out. A new survey of U.S. and Canadian consumers from MasterCard, “The Psyche of Shopping,” shows that consumers have purposely chosen not to buy something when a retailer did not have an online payment option (68%), a mobile payment option (19%), or an in-app payment option (14%). -
Study shows online holiday sales leaving desktop channel
It’s no secret that e-commerce is continuing to grow as a portion of holiday shopping volume. But a newer trend shows that holiday e-commerce growth is shifting away from the desktop channel. According to a new survey from digital promotion platform RetailMeNot Inc., mobile app visits and transactions closed on desktop visits and transactions during the 2014 holiday season. If the trend keeps pace in 2015, mobile visits and transactions will surpass desktop visits and transactions as a holiday e-commerce channel.

