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Ikea expands breadth through third-party sales
Ikea is getting in on the online marketplace game. The home furnishings giant is embarking on a test that will focus on selling its products on websites other than its own. This move will get merchandise in front of more online customers, according to Reuters. -
Regional supermarket chain steps up promotional game
Weis Markets knows the key to driving loyalty is to deliver value. In a move that will improve its marketing and promotions operations, the regional grocer has partnered with dunnhumby and Aptaris. By integrating an enterprise promotional planning, price optimization, modeling and forecasting system, Weis is one step closer to increasing sales, improving customer loyalty and building a more profitable and competitive market position.

