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American Girl to reinvent its store experience
American Girl, an early pioneer of experiential retailing, is set to shake things up again, this time with a digital twist. The company, a division of Mattel, will move its Manhattan flagship from Fifth Avenue to Rockefeller Center, where it will open a totally revamped store concept, reported Racked New York. Created by FRCH Design Worldwide and digital agency MJD Interactive, the store will emphasize customization and personalization. -
Three ways virtual reality will transform customer experience
Virtual reality (VR) has been gaining traction in retail recently, with major retailers turning to the bleeding-edge technology as a customer engagement tool. But how exactly is VR poised to change the ways consumers interact with and buy products from retailers? Here are three key ways. A full view
