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To create meaningful experiences, retailers should take a page from the menu

At the Converse store on the Third Street Promenade in Santa Monica, “customization maestros” help sneaker fans manufacture their dream shoe.

Shoppers, browsing the featured iPads, choose among 150 graphics, including those created by local artists. There is a wide selection of grommets, patches and lettering, along with swap-out drawstrings of various designs and color.

The Home Depot to modernize with next-gen handheld devices in DCs

For The Home Depot, supply chain efficiency is about getting product from vendor partners down to store level, or directly onto the front porch of its shoppers — all without increasing overhead costs.

With an eye on modernization, the retailer is leveraging its mobile device management platform to ease its upcoming transition to a new fleet of ruggedized handhelds across its supply chain.

Reinventing the traditional retailing experience is paramount to reaching a digitally savvy customer base, according to Joe Jensen, VP, Internet of Things group general manager, retail solutions division, Intel. Jensen discussed with Chain Store Age how retailers can meet this challenge.

What are the biggest challenges that retailers are facing in their customer engagement strategies?

IoT is making it easier for retailers to interact with consumers via connected home-based devices that allow consumers to interact with brands without launching a website or mobile app.

The best known is Amazon Echo, a voice activated device designed with an artificial intelligence assistant app called Alexa. Dedicated sensors in the device connect the consumer’s home to their retailers of choice, allowing, via voice commands, consumers to add items to virtual shopping lists or make online purchases.

The omnichannel retailing model is forcing brands to bridge the gap between physical and digital retailing. Add in the power of the Internet of Things, and this business transformation is finally within reach. From beacons that send out personalized promotions to frequent shoppers, to smart mirrors that allow customers to virtually “try on” clothing, IoT technologies are transforming the store experience.

If digitally savvy shoppers have taught retailers anything it’s that a traditional shopping experience isn’t enough to drive loyalty.

Supply chain visibility is important in omnichannel success. The Internet of Things could be the perfect tool to keep inventory hiccups throughout the demand chain to a minimum.

“While many retailers have a mind-set that IoT is about satisfying customers and not moving product, supply chain IoT use cases still interest retailers,” said Steve Rowen, managing partner at Retail Systems Research.

IoT promises to deliver coveted seamless shopping experience, enterprise-wide visibility

To remain relevant in an omnichannel retailing world, brands must evolve operations to satisfy the way people shop. Armed with the Internet of Things (IoT), retailers position themselves to leverage the necessary operations to engage digitally savvy customers in an ever-changing business landscape.

With the physical store now widely acknowledged as a critical touchpoint in a customer’s omnichannel shopping journey, many retailers spent the summer opening new prototypes and formats.

Here are three that are still generating buzz:

Sephora

Sephora’s new outpost on Chicago’s Michigan Avenue makes buying makeup and other beauty products an interactive experience.

Updated regulations take effect Dec. 1 — are you ready?

In response to concern that wages at the low end of the pay scale were slow to rise, particularly for store managers and assistant store managers, the United States Department of Labor updated the Fair Labor Standards Act regulations defining which white collar workers must be paid overtime pay.

It’s that time of the year again — specifically, time for the holiday forecasts to start pouring in.

Let’s start with the good news. Early reports are calling for a solid season, with Deloitte predicting a 3.6% to 4% increase in total retail sales over last year.

As for the upcoming presidential election, it may be a temporary distraction in the early part of the holiday shopping season, but it’s not expected to have a negative impact on total sales. In fact, if past years are any indication, retailers may even benefit from a pickup in postelection consumer spending.