Troni to head marketing at Sabra

ASTORIA, N.Y. Sabra Go Mediterranean, the country’s leading manufacturer of Mediterranean dips and spreads, has named Rodrigo Troni to the newly created position of chief marketing officer. Troni, who held senior marketing positions with Cadbury Schweppes before joining Sabra, will spearhead strategic marketing, advertising and public relations efforts designed to further propel the brand’s stunning success.

“This is an exciting time for Sabra and we welcome Rodrigo with great enthusiasm,” said Meiky Tollman, general manager and evp for Sabra. “He has hit the ground running and fits right in to the Sabra culture of excellence, sharing our passion for offering the absolute best products on the market. We anticipate Rodrigo’s ability to drive Sabra’s growth through innovative branding, product development and strategic marketing initiatives.”   

Troni held several senior marketing positions with Cadbury Schweppes, serving most recently as marketing and strategy director for the cough/cold category.